"Bill" Farner and his partner, Charles Hill Mooney,
were the first to open an "independent" Alamo
Plaza. Although it was not a franchise per se, the two men
followed the methods and lead that Torrance's locations
employed, and Torrnace himself saw the benefit of expanding
the brand and lent approval and support to the new branch.
to opening the Beaumont location, Farner had been in the
employ of Torrance at the Waco Alamo Plaza where he had
honed his skills as a motelier. Additionally, Farner was
a creative, industrious, and innovative entrepreneur, for
he devised all manner of ways to efficiently offer excellent
service while maintaining a steady profit. He and Mooney
continued to expand the brand across the South, ending up
with about eight Alamo Plazas by the late 1950s.