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| Brochure
circa 1956: Kummerlowe |
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Little
Rock, Arkansas -- 4115 New Benton
Hwy (S University) |
No doubt back in 1956 when this Howard Johnson's Motor Lodge and
Restaurant complex opened it was with great fanfare and was welcomed
by the community just southwest of Little Rock's city limits.
Interestingly,
Little Rock's Motor Lodge advertised "Complete Hotel Service."
It was likely an attempt to distinguish it from the roadside motels
of the day, for prior to Howard Johnson's (and Holiday Inn)
people had no experience with motel chains, nor lodging facilities
that afforded standard quality and service. Furthermore, the Motor
Lodge emphasized that it had "Ample Parking, Central Heating
and Air-Conditioning (Individually Controlled), Telephones, Televisions
(FREE), Piped-in Music by Muzak, Swimming Pool, Room Food Service,
Laundry and Valet Service, Shuffleboards, Kiddie Playground, Teletype
Service, and Round-the Clock Service." And
if all of the above were not enough, It had also been approved
by AAA and was certified as a Master Host to boot!
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brochure recommended that Advance Reservations were
Advised. |
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Though
it needed no introduction, the Motor Lodge boasted that the "Nationally
Famous Howard Johnson's Restaurant" was "in Connection."
It
is possible that the Restaurant was sited to the left of the Motor
Lodge in front of the Village Shopping Center. |
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| 1965-66 South
Central AAA TourBook page 117 |
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| Postcard circa
1950s: Kummerlowe |
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| Postcard postmarked
August 15, 1965: Kummerlowe |
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| From
an architectural guide concerning motels circa 1950s (the source
has been lost) |
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| Brochure
circa 1956: Kummerlowe |
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| From
an architectural guide concerning motels circa 1950s (the source
has been lost) |
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Along
with Rufus Nims, John Woodward designed the guest room layout
at Little Rock. The innovative and creative room geography they
devised served as the archetype of Howard Johnson's standardized
guest rooms. The Howard Johnson Company used variations of their
general design until the corporation was split apart by Marriott
in the 1985. |
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The
Little Rock Howard Johnson's was well sited along and near heavily
trafficked routes. The Motor Lodge was wedged to fit into an odd-sized
parcel of land which was bisected by a power line, and was not far
from the Little Rock Junior College now the University
of Arkansas Little Rock
and adjacent to The Village Shopping Center which once featured
a Dimension-150
movie theater. Also nearby was the Asher
Drive-In
movie theater.
The
early Motor Lodge lost its Howard Johnson's status during 1976 and
then operated for a time as the unbranded University Inn. The complex
was demolished probably during the 1990s and part of its site came
to be occupied by a McDonald's/gas station/convenience store. |
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