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Though it needed no introduction,
the Motor Lodge boasted that the "Nationally Famous Howard
Johnson's Restaurant" was "in Connection."
Interestingly, Little
Rock's Motor Lodge advertised "Complete Hotel Service."
It was an attempt to distinguish itself from the roadside motels
of the day, for prior to Howard Johnson's (and Holiday Inn)
people had no experience with a motel chain, nor lodging facilities
that afforded standard quality and service. Furthermore, the
Motor Lodge emphasized that it had "Ample Parking, Central
Heating and Air-Conditioning (Individually Controlled), Telephones,
Televisions (FREE), Piped-in Music by Muzak, Swimming Pool, Room
Food Service, Laundry and Valet Service, Shuffleboards, Kiddie
Playground, Teletype Service, and Round-the Clock Service."
If all of the above were
not enough, It had also been approved by AAA and was certified
as a Master Host to boot!
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