Brochure circa 1980s: Courtesy of Dan Donahue
Deerfield Beach, Florida -- 2096 N E Second St

While it featured as many as 180 standardized guest rooms, Deerfield Beach was less a Motor Lodge and more like a full-service resort hotel. The high-rise facility opened in the fall of 1971, and was one of several hotel-like HoJo's that were opened along Florida's east coast during the time period.

The Deerfield Beach location was required to, and did offer traditional Howard Johnson's food. However it did not have a separate Orange Roof Restaurant, rather it featured a themed dining concept called The Elizabethan, and a limited service HoJo's Ice Cream Parlor. It was in the parlor where patrons could order standard HoJo's fare. Its Ice Cream Parlor was the LAST original such facility in existence -- it was located in the building seen below in the section that was fronted with the White Porcelain Enamel Roof Tile Mansard. Incredibly the Ice Cream Parlor was still intact as recently as 2001.

Photograph January 2001
Rendering circa 2004
Among only a few of the remaining original Howard Johnson's to retain its identity in the Sunshine State, Deerfield Beach received a stuccofication in the middle 2000s. Furthermore, battling city officials, its owners wanted to build an outdoor restaurant at the hotel and to add parking on a plot of ground that was slated to be used for road improvements. As of March 2004, the Howard Johnson's had not gotten its way.

Howard Johnson's Landmark: March 1972, page 1

Good day, M'Lords, M'Ladies . . .
Hostess Judy Jenks, serving wench Andrea Osness and vassal Hank Hodde take their guests back to 16th century England for a memorable and distinctive dining experience.

Uniforms are period costumes . . .
The hostess wears a ruffed blouse with Elizabethan sleeves and a deep red skirt of heavy brocade. Our volumptuous serving wenches appear in white bonnets and green laced weskits over homespun blouses and full skirts. The vassals are costumed in Tom Jones laced shirts, long leather vests and knickers.

The Elizabethan, New Dining Concept, Debuts in Florida
Opened December 18, 1971, the concept was described as a specialty dining room and as an innovation for the Howard Johnson Company. Perhaps taking a cue from Disney and other fantasies de jour, Howard Johnson's determined that its guests should have "total experience dining." That is to say that the guest was immersed or "transported by decor, music, menu, food, language, and service to England, the late 1500s and the Tudor period."

The decor . . .
The atmosphere of the Elizabethan in one of massiveness with heavy, dark furniture, deep walnut paneled walls and period pictures in large wooden frames. Enormous iron chandeliers dominate the room. The heavy pewterware, pottery-like casseroles, reddish-purple crystal and large pieces of silverware were specially selected to create the Elizabethan feeling for HJ's guests.
An elaborate and very expensive affair, the concept was planned for Miami-North and Lake Buena Vista Motor Lodges. However the idea utterly failed and the only one opened, Deerfield Beach, was converted into a Red Coach Grill by 1973. It is too bad that Howard Johnson Company leadership never caught on to the folly of the various concept schemes that were concocted over the years. If only they had focused resources on core concepts, Howard Johnson's Restaurants and Motor Lodges, the Company might still be around today.