Postcards circa 1960s-1970s
Fort. Lauderdale-Beach, Florida -- 700 North Atlantic Blvd

Built in 1966, the Fort Lauderdale-Beach complex was a 9-story high rise that offered guests the choice of 144 rooms all with an Atlantic Ocean view.

The Only Oceanfront Howard Johnson's Motor Lodge in Fort Lauderdale!

Beautifully set facing the wide sandy stretch of Fort Lauderdale Beach at the intersection of Vista and A1A ... enjoy an enchanting panorama of colorful beach umbrellas, portable cabanas, white sails on the surf.



Where the Boys Are
The 1960s saw an explosion of popularity for the Fort Lauderdale area, for the seaside resort had become a popular spring break destination. At least a couple generations of Americans had the chance to "sew their wild oats" at Ft. Lauderdale Beach!

By the time that the Howard Johnson's was opened, Ft. Lauderdale's beachfront had been fully developed--a sea of high rise hotels and condominium buildings lined A1A.


Brochure circa 1968