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Interior Design: Vol. 38, Num 10; October 1967, pages 156-157
 

A New Look for Howard Johnson's
A new design concept for Howard Johnson restaurants has been developed which will be standard throughout the United States with few regional exceptions. Seventy prototypes have so far been designed of which the one shown here was the most recent. Design interest is achieved by incorporating various decorative treatments such as three types of dividers, different wall surfaces and types of lighting for the several area.

Dominate color scheme of the restaurant is red and white with walls a distressed pecky cypress: plastic laminate table tops have special finish used in all Howard Johnson restaurants executed by interior designer: upholstery is red, as is background of carpet woven with black; color accent of gold and orange is provided in wood and red custom blinds; decorative interest is emphasized by three types of dividers -- spindles, frosted glass and shutter doors -- and by 2-color arc treatment framing mirrors behind food counter.

 
 
 
 
 
 
An attractive and innovative design, this Restaurant layout was based on a prototype first employed in Dallas, Texas (Stemmons). By the middle 1960s, the concept had evolved into a large structure code named "Concept '65." While only a handful of the full-scale "Concept '65" units were built, many of the design elements evolved into the smaller sized units that replaced the Nims-type. Then later Restaurants of the 1970s continued to use the basic floorplan but did away with the costly vaulted ceiling, and used a Mansard facade.
 
 
 
 
 
Brochure circa 1990s
 

During the late 1970s or early 1980s, the Ft. Lauderdale-Beach Restaurant had been remodeled. A casualty of faulty reasoning, the Dairy Bar was replaced with the additional dining area seen above. The Company had hoped to increase average check totals by eliminating the Dairy Counter. They figured that patrons would spend more money if they were seated at tables.

Note the Landmark Supply Company booths and tables. The chairs however were not from Landmark and had been a later addition.
 
 
 
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