 |
| Howard Johnson's Landmark: November-December 1962 |
Treasure
Island, Florida -- 11125 Gulf Blvd. |
One in a string of Howard Johnson's Restaurants that came to serve
the Clearwater/St. Petersburg area, Treasure Island was opened as
a Company operated stand-alone unit. Immediately across from public
beach access, it had an exceptionally high profile location! After
a little more than three years of successful operation, the Restaurant
was joined in 1966 by a compact 3-story 84 room licensee operated
Motor Lodge. |
Above:
Florida's Newest Unit! Treasure Island opened on October 1 [1962]
under the capable direction of Mr. Tomassi, former Redington Beach
Mgr. He is a native of Mt. Vernon, N.Y. and has been with the Company
for three years. Left to right; Elsie Mitchell, Iiona Cleveland,
Mary Cafaro, Carole Brasser, Joan Freas, Alice Walsh, Oveline Frank,
Betty Lecolst, Cathy Colon, Ed Powell, Mr. Tomassi, Mgr., Mrs. Olive
Arcuri, Asst. Mgr., Frances Bell, Hostess, John Keenan, Michael
Mucciano, Mary McPherson, Mary Cox, Peg Chamberlain, Robbie Burdeshaw,
Nancy Morgan, Dot Gela, Linda Buckingham, Wanda Patredis. |
 |
 |
| Photograph October 13, 1965: newspaper photo by Norman Zeisloft |
Caption: Construction is under way on an 84-unit Howard Johnson Motor Lodge in Treasure Island. Completion is set for mid-January. The resort, valued at approximately $1 million. is owned by by the H. J. Treasure Island Corp. of Miami Beach. The property is immediately south of a Howard Johnson Restaurant at 112th Avenue and Gulf Boulevard. |
The
property was constructed on three lots which were purchased in
1964 for $155,000 by the H. J. Treasure Island Corp which was
headed by Ben Chaves of Chaves Construction Co. based in Miami
Beach, Florida. The site fronted Gulf Boulevard and extended to
Boca Ceiga Bay. The Motor Lodge was the first new major motel
opening in the area since the 66-unit Billmar Beach Motel opened
in December of 1962. Initial plans called for a 150-unit Motor
Lodge. |
 |
| Photograph December 22, 1965: newspaper photo by Eric McFall |
Caption:
A completion date of Jan. 10 [1966] is set on the $1 million
Howard Johnson Motor Lodge at 11125 Gulf Blvd. |
 |
| Brochure 1960s: Passaro |
 |
| Brochure circa 1980s: Donahue |
Caption:
Here's our new-as-the-nest-wave Howard Johnson's Motor Lodge,
at water's edge on the beautiful Gulf of Mexico. All units are
pleasantly soundproofed, and the sleeping rooms, dressing rooms
and bathing areas are specially designed for your utmost comfort.
The modern crystal-clear pool is the fun-center of the spacious,
landscaped grounds, and the clean, glistening beach is steps away,
with the gentle surf almost tapping on your door, inviting you
to am invigorating morning plunge! It's so complete, so truly
enjoyable, all at Howard Johnson's surprisingly sensible prices,
And departures are almost always climaxed with the greatly appreciated
phrase...we'll be back! |
Below:
In its last decade as a Howard Johnson's, its signature A-Frame
Gate Lodge was squared-off and shorn of its Lamplighter Weathervane
and Cupola, but retained its Orange Roof. |
 |
| Photographs 1990s: Bernerts |
 |
 |
 |
 |
 |
 |
 |
The
purpose of this site is informational. It is neither commercial
nor representative of any brand, company, or business. Trade names,
trademarks, etc. that are depicted remain the property of their
respective owners. Please contact this site's owner
prior to reproducing any part of it. Works from contributors (includes
photographs, ephemera, etc.) must not be reproduced without their
explicit consent. |