Postcard circa 1970: Kummerlowe
 
Tampa-East, Florida -- 6804 E Hillsborough Ave
 
Opened in 1959, Tampa-East was providentially sited near a temporary terminus of the incomplete Interstate 4 allowing the sprawling complex to enjoy much early success. The Motor Lodge featured a Nims-type Ranch Gate Lodge and a mix of room types in both one and two-story guest buildings. A more modern interior-corridor two-story guest building was added across the front of the property in the late 1960s.
 
 
 
 
 
Postcard circa 1960s: unknown source
 
 
Postcard circa1960s: Kummerlowe
 

Fitting with Howard Johnson's ideal of luxurious ultra-modern accommodations, most guest rooms of the 1950s through the early 1960s were outfitted with Harry Bertoia wire side chairs. Described by some as a study of space, form, and function, the chairs were a striking reminder to patrons that Howard Johnson's was the epitome of modernity!

Below: Note the radio control in the bedside table, and the orange Lamplighter stickers on the slider. Also notice that the telephone was on the continuous counter rather than at bedside.

 
Postcard circa 1970: Kummerlowe
 
 
Photographs circa 1960s: Steven LJ Russo
 

Traveling with his parents in the 1960s, Steven LJ Russo had the good fortune of being a guest at Tampa-East while it was in its hey-day!

Above: Mom and young Steven rested in the room looking at brochures to plan their sight-seeing adventures.

Below: Dad took a break by the pool in the warm Florida sun!

 
 
 

 
 
Photographs circa 1990s: Bernert
 
 
 
 
 
 
 
 
 
 
 
 
 

By the middle 1970s Tampa-East had lost the Howard Johnson's name and its Restaurant was demolished. During the Motor Lodge's last bit of existence it was known as the New Cigar City Motel.

The former Motor Lodge itself was razed in 2002, and no trace of it or the surrounding orange grove remained. Much of the site became a branch of Suncoast Schools FCU.

 
Postcard circa 1960s: Bernert
 

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