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Brochure
circa 1960s: L. Passaro |
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Fayetteville,
North Carolina |
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220 S Eastern Blvd (U.S. 301) |
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Often
featured in Horne's directories and other promotional
material, the circa early 1960s Fayetteville location
was sited on the then main highway for north-south
travelers. |
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The
much touted complex's brochure boasted:
•Year-round
Air Conditioning
• Swimming
Pool and patio
• Color Television
and phones
• Extra-comfort
beds
• Room Service
• Crown Room
Restaurant
• Meeting Rooms
and Banquet Facilities
• Circus Grille
and fountain service
• Service Station
on premises
• Gift and
Candy Shoppe |
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Left:
Fayetteville
featured an earlier version of the Horne's towering
highway sign which was topped with an illuminated-bejeweled
three dimensional spinning crown! |
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Postcards
circa 1960s: Kummerlowe Archive |
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Brochure
views circa 1960s-1970s: Larry Passaro |
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Higher:
Fayetteville's lobby was fabulously decked out in
the ultra-modern style of the early 1960s! Note that
it was originally a very small space with a drive
under canopy which was later enclosed to enlarge the
lobby. |
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"Horne's
Motor Lodges
bring you a sparkling new dimension in highway hospitality
. . . in personal service . . . in sheer comfort
and luxury. You'll be seeing them more and more
along the great throughways. When you do . . . drive
in . . . and live like a king in your roadside castle!"
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Right:
Reinforcing the brand, Horne's stylized crown was
cleverly incorporated into the fence surrounding the
swimming pool |
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Postcard
circa 1970: Kummerlowe Archive |
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Brochure
views circa 1960s-1970s: Courtesy of Larry Passaro |
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Above:
"Gift Shoppe--This favorite shopper's paradise is loaded
with Horne's fine candies, gourmet taste thrills, jewelry,
house gifts, and exciting novelties to delight everyone's
fancy--just browse around you'll see!" |
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Above
& Below: "Circus Grille & Grille Room--There's
something special about eating in Horne's famous Circus
Grille . . . Whether it's a quick snack . . . a fountain
delight . . . or a full dinner . . . a treat-filled interlude
awaits you and the whole family under the bright gay canopy." |
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Further
reinforcing the brand, note the repeated use of the Horne's
logo in the wallpaper behind the Circus Grille. Later designed
Circus Grille's employed whimsical ceiling lights that resembled
so many different color balloons. |
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Above:
"Crown Room--You'll enjoy a mealtime experience in
the regal atmosphere of the Crown Room. Superb cuisine features
a wide choice of fine foods along with your very special
menu favorites--all temptingly prepared by expert chefs." |
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Below:
By the 1980s, Fayetteville's Horne's Restaurant had become
the Four Flames Buffet. |
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Photos
October 22, 2007: Kummerlowe Archive |
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Above
& Below: Perhaps surviving a long time as a
Horne's and then Four Flames, the restaurant/gift shop last
saw service as an Asian themed eatery. |
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Mr.
"Patel" has SOMETHING to Hide?
After
I-95 was realigned bypassing Fayetteville's motel row along
U.S. 301, the fortunes of the former Horne's as well as
many of the area's other motels faltered. At least for the
old Horne's, it was rehabilitated in 2000 as a stuccofied
and inauthentic Cendant era Howard Johnson. Although somewhat
gaudy with its tacked on embellishments, the property remained
remarkably recognizable as a former Horne's. Obviously a
"budget" or low-end lodging facility, the property
with its location well away from I-95 no longer attracts
main stream highway travelers. Note the 2007 marquee advertising
weekly specials and that truckers were welcome.
In
October of 2007 and with usual enthusiasm I was excited
to detour and quickly photograph the site with hopes of
speaking to the owner or manager. After snapping a couple
of shots from the public right-of-way, I entered the lobby
to say hello and pick up a brochure or advertising card.
However guests were being checked in and the opportunity
did not present itself to speak to an employee so I left.
Realizing that to my back was a view similar to what had
been shown in the property's circa 1960s brochure, I turned
to frame the shot. Almost immediately two "Patels"
lunged at me from the lobby screaming in broken and nearly
incomprehensible English for me to stop. Never have I encountered
such hostility while documenting America's roadside. One
of the men said that he was the "owner," and that
it was "big mistake for picture take." He was
completely irrational and refused to listen to any word
I attempted to utter. Not desiring a police escort of any
sort from the now questionable neighborhood of the former
Horne's, I made a hasty retreat. I cannot but wonder, what
was there that the "Patels" didn't want me to
see? What could it be? And why were they so fearful of little
ol' me--with a camera? Who knows... But beware and steer
clear of the inhospitable Fayetteville former Horne's turned
Howard Johnson!
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Lower:
Having lost its luster and hardly the roadside castle of modernity
and luxury that it had once claimed to be, by 2000 the former
Horne's motor lodge had been rebranded as a low end Howard
Johnson Express Inn. |
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