Postcard circa 1960s: Kummerlowe Archive
Jacksonville, North Carolina -- 603 N Marine Blvd. (U.S. 17)
Once a major north-south highway, U.S. 17 through Jacksonville, North Carolina was lined with classic 20th century roadside businesses. The vibrant commercial strip served both travelers and the bustling Camp Lejeune. Adding to the mix, notable lodging chains Howard Johnson's and Holiday Inn were set up not far away from the Horne's complex. Probably built in the early to middle 1960s, the Horne's offered 100 guest rooms with color TV, and also boasted a Crown Room Restaurant, Grill Room, and Gift Shop.

Above: Perhaps a later view or inadvertently airbrushed out, the crown atop Jacksonville's sign was not evident.

Below: A view of Jacksonville's strip not only showed the Horne's, but also revealed a mom & pop motel, a Biff Burger, a Gulf Station, and the Great Sign of Jacksonville's Holiday Inn. Note that the area's Howard Johnson's was further to the south and unlike the Horne's and Holiday Inn which continue in operation using new names, the Jacksonville HoJo's is very closed and slated for demolition (it may have already been razed).

Postcard postmarked 5-6-71: Kummerlowe Archive
Postcard views circa 1960s: Kummerlowe Archive
Postcards circa 1960s-1970s: Courtesy of Larry Passaro
Likely converted into the Thunderbird Motor Inn during the 1970s, the Horne's sign was recycled. However by the 2000s neither the sign nor the yellow roofed restaurant or lobby remained, and the site had become the Best Western Courtyard Resort.

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