Having
expanded well beyond its Southern base while owned by
the Greyhound Corporation, Horne's locations were too
few and far between to realize the benefits of brand recognition
through saturation in outlying territory. The unit near
the Wisconsin Dells did not survive long and was converted
into a Post House in early 1966.
On
a diversification spree during the 1960s, Greyhound bought
and sold several firms and also tinkered with its well
established Post House Restaurant concept. Post Houses
began in 1939 and were aimed to provide bus passengers
with food and respite at terminals. Moving into new markets,
change and expansion in the 1960s resulted in a new Post
House concept called the "I-Highway House."
The buildings featured attention-getting red roofs and
were sited along the then new Interstate Highways. The
Wisconsin outlet loosely fell into the I-Highway House
category even though it was really just a lightly disguised
Horne's.