Amsterdam Howard Johnson's was created and opened with much pomp
and circumstance -- meant to impress both the public and well heeled
investors. Unfortunately the Howard Johnson Company was ahead of
itself. Mired in its Motor Lodge mentality, it was not prepared
to be a global player in the hospitality industry.
its success was based largely on a model of efficient standardization
with strict quality control. Methods had been devised at every level
and for every aspect of operation based on standards which importantly
included architecture, fixtures, and furnishings. No matter how
"nice" the Amsterdam location may have been, it was the
complete opposite of a standardized Howard Johnson's! The structure
itself consisted of fourteen 2 to 5 story 17th century buildings
that had been gutted and reconstructed. The finished project included
176 guest rooms of which no two were alike!
hallmark of Howard Johnson's was its standardization, an unstandardized
HoJo's is hardly one at all. The Amsterdam Hotel ceased using the
Howard Johnson name by the second quarter of 1972.