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 Brochure circa 1960s courtesy of Tim and Tom Bernert

 Baton Rouge-Northeast, Louisiana
7271 Airline Hwy

 

 Prior to the advent of the Interstate system, the Huey Long era Airline Highway served as the main route between New Orleans and Baton Rouge. The Howard Johnson's was ideally located to catch motorists traveling either north-south on U.S. 61 or east-west on U.S. 190. By 1954 the Restaurant was in operation on the then heavily trafficked route along with a host of other highway oriented businesses.
 
 
 

Postcard circa 1960s
 

 The Motor Lodge joined the existing Restaurant in 1959. It was VERY large for its day! It featured 150 rooms all with "100% Weather Conditioning, Phones, Deluxe Patios, Private Balconies, and 21" T.V.s."
 
 

 
 

Located across from the once popular Bellemont Motor Hotel, the Howard Johnson's boasted numerous amenities in order to draw patrons.
 
 

 

 Brochure circa 1960s courtesy of Tim and Tom Bernert
 
 

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