Advertisement ca 1980s: Dan Donahue
 
 
 Waterville, Maine
 -- 356 Main St
 

Waterville was not a purpose built Howard Johnson's Motor Lodge/Restaurant complex. Although there are similarities to the classic Motor Lodge design like the vaulted ceiling in the top floor rooms, this was a part of the same group of motels that included Revere, Kenmore Square, Fenway and others. Some of them were branded as Quality Inns before conversion to Howard Johnson's.  In the early 1970s it was rare for existing motels to be converted into Howard Johnson's, and lengths were taken to make them seem HoJo-like.

Right: Not mentioned in HoJo's records, vintage newspaper advertisements indicate that Waterville featured an eatery called The Coach Restaurant. Although strikingly similar to Red Coach Grill in name and cuisine, there is no evidence that it was ever in the stable of Howard Johnson brands or concepts.

Newspaper ad 11-1-77
 
 

 
 
Photo ca. 2005: Patrick Lessard
 
Since Waterville was converted into a Howard Johnson's in about 1973 or '74, the complex was required to have a traditional Orange Roof Restaurant which explains why the street facing portion of the building's roof is clad with Orange Roof Tiles. Save for its recycled "roof-logo" highway sign and portion of Orange Roof not much remains at Waterville to indicate that the site was once a Howard Johnson's.
 
Photos ca 2004: Jack Sheppard
 
 
 
 
 
Above: Recycled "roof-logo" highway sign
 
 
Photo 2002: Phil Edwards
 
 
Photos ca. 2005: Patrick Lessard
 
 
 
 
 
 

 
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