|
|
Postcard circa 1968:
Courtesy of Dan Donahue |
|
|
Braintree,
Massachusetts --
150
Granite St |
|
Located
in a highly visible spot, real estate for the Braintree Red Coach
Grill was acquired in 1963. However the upscale luxury restaurant
did not open until June of 1969. Built as a stand alone eatery,
the building served as a Prototype Red Coach for the Howard Johnson
Company, and it was to be the forerunner of a new standard design.
Featuring a 125 seat dining room, cooking was accomplished on an
open hearth in full view of patrons. The restaurant also housed
a lounge complete with a piano bar. |
|
|
|
|
|
|
Brochures ca. 1970s
-1990s: Dan Donahue |
|
|
|
In 1977, the
Red Coach Grill received a major renovation and gained an
attached mid-rise Motor Lodge.
The Red Coach
introduced Lightfoot's discotheque concept which the HJ
Company hoped to add to other Red Coach Grills.
|
|
|
|
|
|
|
Lightfoot's
was described in Howard Johnson's Third Quarter (1977) Interim
Report:
"A
new discotheque/lounge called lightfoot's was recently opened
at the remodeled Red Coach Grill restaurant in Braintree,
massachusetts. The new addition has proven to be very popular
as an intimate gathering place in the evenings and as interesting
meeting spot for business lunch in the afternoons. lightfoot's
is enhanced by an appealing decor which mixes the effects
of special lighting, mirrors, plants and handsome blond wood
paneling. Live entertainment is featured in the evening hours." |
|
|
|
|
|
|
|
|
|
|
Howard Johnson's
Landmark: March/April 1978, page 1 |
|
The
Braintree Motor Lodge served as the backdrop for Arthur
Barrett (left) and Greg Hanish as they recognized
Atlanta-Airport's 1977 sales record of $1 million for the
year.
Note
that Barrett went on to be President/COO of Franchise Associates
Inc. contributing to the demise of HoJo's Restaurants and
FAI. |
|
|
|
|
|
Phyllis
Peterson, secretary/marketing lobbed snowballs from a snowbank
in Braintree's parking lot.
The snow was a result of a blizzard that took place in February
of 1978 that immobilized parts of New England for a week. |
|
|
|
|
|
|
Near
a shopping mall and a host of roadside businesses, the Howard
Johnson's site became valuable real estate, and was eventually
redeveloped into a Barnes and Noble. Nothing of the Motor Lodge
and Red Coach Grill remains, and the nearby Howard Johnson's Restaurant
also succumbed to "progress." |
|
|
|
|
|
|
|