The
Klingbeils were no doubt a busy couple, for in 1962 they added
a Motor Lodge to their Restaurant. Initially there were only 59
guest rooms, and the 1966 Mobile Travel Guide described
them as having a "gay modern decor." Moreover the property
also featured a shuffleboard court and a playground. Very successful
with their Columbia Motor Lodge and Restaurant complex, the Klingbeils
had attracted the attention of Company officials at a time of
corporate redirection.
Commencing
during the 1960s, soon after Howard Johnson's became a public
company, Howard B. Johnson began a massive effort to shift away
from restaurant franchising. His aim was to continue to sign on
Motor Lodge franchisors, but to eliminate the large majority of
the Restaurant licensees. Calculations and projections indicated
to Howard B. that more money was to be made by having Company
owned units, rather than franchises. Thus as Restaurant franchise
agreements expired, the Company took many of the units to operate
for itself--including Columbia in 1968. However and unlike the
fate of many franchisees, the Klingbeils were offered the new
Rolla complex
in exchange. According to Mrs. Klingbeil's letters to John Korolow,
they were the hosts at Rolla from 1968 until 1991. Thus Howard
Johnson's was their "lives" for
more than 36 years.
As
for Columbia, the business which had been so carefully nurtured
by the Klingbeils continued to prosper. Soon after the Howard
Johnson Company took over its operation, the Motor Lodge was expanded
to 93 guest rooms. AAA's 1968 TourBook described the
rooms as being "attractively appointed...many with color
TV." Then later the property came to boast 149 rooms, and
counted an indoor heated swimming pool among its many amenities.
Columbia's Motor Lodge remained a Howard Johnson's until 1991.
It's Restaurant property was sold in 1992, and finally demolished
to make way for a Ryan's.
|