Photo ca. 1938: Nate Coggeshall-Beyea
Nashua Telegraph- 11-15-1949
Nashua, New Hampshire
 -- 180 S. Daniel Webster Hwy.
The following commentary is provided by Nate Coggeshall-Beyea who has extensively studied and documented the history and development of Howard Johnson's in New Hampshire:

One of the earliest Howard Johnson’s restaurants to arrive in New Hampshire was Nashua. Built along South Main Street and the Daniel Webster Highway (U.S. Route 3), New Hampshire’s emerging central gateway, Nashua was clearly representative of HJ’s initial fore lay into the full-service roadside restaurant business.

The location HJ chose for this store was prime. Within a few miles of the Massachusetts and New Hampshire border, and positioned prominently along the main thoroughfare, the Nashua franchise was certainly guaranteed an excellent traffic flow from both in-town and out-of-town motorists. As the main road from Boston up through New Hampshire, Route 3 was a goldmine for roadside businesses and establishments. HJ clearly capitalized on this opportunity, drawing in travelers for some much-needed nourishment.

The Nashua store was opened in the mid-1930s, not long after HJ introduced the concept of franchising to his fledgling roadside empire. It was constructed as a Bourne type Neocolonial One, with a small dining section on the right-hand side. Other features included a Portsmouth type cupola, three Bourne type dormers, traditional front-facing windows and siding, a flat entrance, and a Bourne type sign. The first several years were very successful for the store. As the business prospered, the small dining room section proved inadequate and was replaced in the 1940s by an enlarged dining room addition, nearly doubling the restaurant’s capacity and floor space. It was one of the largest dining room expansions ever made to any Neocolonial One or Two restaurant.

In 1967, the Nashua store was joined by another HJ property in Nashua, a ground-breaking Concept 65 restaurant and motor lodge combination, out on the Everett Turnpike (new Route 3). However, the original restaurant location was never supplanted by the newer complex and continued to operate as a Howard Johnson’s well into the 1980s. Following the departure of HJ, the building was home to the Lovering Volvo dealership in its later years. This dealership enjoyed a steady growth of business throughout the 1990s, and soon, the need for a new building became very evident to the owners. As a result, in 2000, the HJ structure was completely razed and replaced with a modern facility, thus ending the legacy for one of HJ’s first entrances into the New Hampshire roadside market.

Postcard ca. 1940s: Kummerlowe Archive
Photos ca. 1997: Nate Coggeshall-Beyea

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