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Built adjacent to its
much earlier Colonial style Restaurant, the Motor Lodge opened
in late 1958 or early 1959. Located not far from the New Jersey
Turnpike, it was situated so that some of the thousands of people
taking the then ultra-modern Super-Highway would stop and be
"Rest Assured."
While the Grand Restaurant
had an imposing and impossible to miss location, the Motor Lodge
was built on a difficult site with uneven terrain. On its valuable
corner, the Restaurant has apparently been demolished and replaced
with other structures.
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Photographs courtesy
of Bob Venditti |
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Amazingly the Motor Lodge
has once again taken on the Howard Johnson name. Since rebranding
runs amuck, it is not surprising that the once strong name in
lodging, especially in New Jesery along the Turnpike, should
have been once again placed on the former Motor Lodge. Bob said
that it had been an Econo Lodge, and that it has apparently been
reasonably well maintained. However he added that the clientele
may have been long term residents rather than traditional travelers. |
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