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Opened in 1974, the Las
Cruces complex was the third and last HoJo's to be built in New
Mexico. By the time of Dan's brochure (seen above), the Motor
Lodge had been converted into a Day's Inn. At the time it was
a Day's Inn it was a Maloof Hotel. The Maloof Companies own the
ultra-trendy Palms Casino Hotel in Las Vegas, and a couple of
professional sports teams. The firm is the exclusive Coors Beer
distributor in New Mexico, and Maloof is also the single largest
shareholder of Wells Fargo Bank. Thus the former Howard Johnson's
Motor Lodge in Las Cruces is small potatoes to the Maloofs who
no longer own it. |
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Photographs courtesy
of Phil Edwards |
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