next 

 1, 2, 3, 4

 next


 

 

 Brochure circa 1962

 New York City-Manhattan, New York
851 8th Ave

 

The opening in the early 1960s of the New York City Motor Lodge marked the beginning of a new era for the Howard Johnson Company. It was the first of the "high-rise" Lodges and offered hotel-like services, which set it apart from the traditional highway Motor Lodges--it was the beginning of the segementation now so prevelant in the hospitality industry.

Even as the New York location was hotel-like, it played on traditional HoJo qualities as best it could. The 1960s brochure reminded people that Howard Johnson's was "A familiar landmark along the highway, Howard Johnson's Motor Lodge has now acquired the same ready identification in the heart of New York...With the convenience and the economy travelers expect on the road..."
 
 

 

 

 Brochure circa 1962

 Matchbook circa 1960s
 
 

next 

 1, 2, 3, 4

 next