|
The opening in the early
1960s of the New York City Motor Lodge marked the beginning of
a new era for the Howard Johnson Company. It was the first of
the "high-rise" Lodges and offered hotel-like services,
which set it apart from the traditional highway Motor Lodges--it
was the beginning of the segementation now so prevelant in the
hospitality industry.
Even as the New York
location was hotel-like, it played on traditional HoJo qualities
as best it could. The 1960s brochure reminded people that Howard
Johnson's was "A familiar landmark along the highway, Howard
Johnson's Motor Lodge has now acquired the same ready identification
in the heart of New York...With the convenience and the economy
travelers expect on the road..."
|
| |
| |
|
Brochure circa
1962 |
Matchbook circa
1960s |
|
