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Postcard
postmarked 1965: Courtesy of Dan Donahue |
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Totally
Bogus HJ -- Smithfield, NC --
198 Mallard Rd. |
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Immediately
adjacent to and in direct competition with the Springfield
Howard Johnson's, was Henry Johnson's.
It
is almost inconceivable that the Henry Johnson's motor lodge
and Restaurant complex was built. In addition to the Restaurant
being a HoJo's clone, the Motor Lodge was built to resemble
a 1950s style Howard Johnson's with a ranch type Gate Lodge. |
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Postcard
postmarked July 29, 1966 |
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The
Howard Johnson Company didn't take long to fire back, and took
Henry Johnson's to Federal Court about the matter. Robby Delius
found the following article about the case in a North Carolina
newspaper from 1963: |
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Restaurant
Chain Contends Tourists 'Pirated' By Name
Raleigh (AP) -- The Howard Johnson restaurant chain contended
in federal court here Tuesday that tourists are being "pirated"
away from the firm by Henry Johnson restaurants in Smithfield,
Lumberton and Four Oaks.
The
Howard Johnson chain asked in a suit that the Henry Johnson restaurant
be enjoined from encouraging any confusion between the two.The
national chain has asked that the North Carolina firm stop using
the "Henry Johnson" or "Johnson's," that it
remove the cupola and change the color of the roof of its Smithfield
restaurant, and that its highway signs be altered.
In
an answer to the complaint, the Henry Johnson chain denied imitating
the national concern.
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Apparently
Howard Johnson's won its overall case, and many of the changes
that it had requested were carried out in short order. Ironically
the fake HJ restaurant remained standing and open long after the
authentic HoJo's had been closed and demolished. In the shot below
you can see the real Howard Johnson's site in the background.
Both the fake and real restaurants had been side-by-side facing
I-95! |
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Photograph
December 29, 2001 |
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Postcard
postmarked July 29, 1966 |
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Located
adjacent to the Smithfield Motor Lodge was the South Smithfield
Johnson's restaurant at U.S. 701 & I-95.
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Postcard
circa 1965: Courtesy of Dan Donahue |
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Finally
is Johnson's Lumberton location which was perhaps less blatant
in its attempt to copy Howard Johnson's. Nonetheless its highway
sign and cupola served to confuse potential patrons. The restaurant
was adjacent to the Greenbrier motel, and the image below shows
the eatery sans the cupola post settlement. |
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Postcard
postmarked July 29, 1966 |
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