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Postcard
circa 1950s: Kummerlowe |
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Professional
photos circa 1954: Kummerlowe |
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Horsham,
Pennsylvania |
-- US 611 North of Pa. Turnpike |
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Built
and opened in 1954, the Horsham complex was Pennsylvania's
very first Howard Johnson's Motor and Restaurant combination,
and served as one of the first five Motor Lodges ever to have
operated! Developed and owned by the Hankin family until 1982,
the Motor Lodge lost its Howard Johnson's name in 1972 and
continued on as the Horsham Motor Lodge. The Hankins also
owned the Willow
Grove HoJo's and a chain of five George Washington Motor
Lodges which interestingly slightly resembled Howard Johnson's
(they were even trimmed in orange!)
Completely
non-standard, the Horsham complex was nonetheless modern and
ground breaking in its design compared to roadside motels
of its era. It was believed at the time to be ushering in
a new age of reliable quality lodging for motorists with facilities
and amenities usually reserved for expensive hotels. |
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Left:
Bathing beauties of 1954 ushered in a new modern era of lodging
for traveling Americans at Horsham's grand opening gala. |
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Exceptionally
modern and well designed for its day, Horsham featured 82 spacious
guest rooms and was conveniently located adjacent to the Willow
Grove Navel Air Station. |
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Postcard circa
1950s: Dan Donahue |
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Photographs1998
& October 2000 |
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After
old man Hankin died his heirs feuded about how to settle his estate.
The Hankin's business ventures had been set up in a partnership
which the heirs decided to dissolve in 1978, but could not agree
upon a means or method of liquidation. By 1982 their holdings
were estimated to have been worth $72 million and they decided
to sell off the five George Washington's and two former HoJo's
for $19 million to the Tollman-Hundley firm based in New York.
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Tollman-Hundley
was mostly interested in the larger five George Washington's and
immediately announced plans to renovate them. Apparently the two
former HoJo's did not receive much attention and were most likely
sold off. Horsham which had opened with such fanfare and recognition
lingered vacant for several years before succumbing to the wrecker's
ball in December of 2000. Its former site was paved over with
a Wawa built in its place, and the locals celebrated. |
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Photograph
circa 1950s: Courtesy of Eric Paddon |
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Also
known as Hollowell, the restaurant adjacent to Horsham's Motor
Lodge operated in tandem with it, and both enjoyed the success
and reputation of the other. After the Hankin's gave up the HJ
name in 1972 for the Lodge, the Restaurant only lasted about another
year Under its Orange Roof.
From
architecture to business model, Howard Johnson's was the epitome
of perfection in its day and provided a long-lasting still relevant
model for the hospitality industry. |
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Photograph
November 1998: Kummerlowe |
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Its
fortunes having long faded, the Restaurant went on to become a
local eatery called the Red Lion. As a diner, the former Howard
Johnson's remained easily recognizable until the late 1990s. By
2000 only the recycled sign base came to provide any clue that
there had once been a link in the chain of Orange Roofed perfection
at the site. |
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Photograph
October 2010: Kummerlowe |
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