Opened in December
of 1963, the Belle Vernon Howard Johnson's Restaurant was
a classic Nims-type 1960s ultra-modern unit. With its Orange
Roof, Finned Spire Cupola, and Simple Simon and the Pieman
weather vane, It featured all of the classic elements that
had helped to make Howard Johnson's the second most recognized
brand in the United States during the late 1960s (only Coca
Cola had better recognition!).
The land and
building were owned by Vernon and Virginia Pfile, scions
of a prominent local family. The couple may have originally
operated the Restaurant as franchisees but by the time of
Howard Johnson's middle 1980s demise the building was being
leased and operated by the Company. Thus the location became
Marriott's responsibility after it purchased HJ. The unit
was one of nine in Pa. that were transferred to Franchise
Associates Incorporated (FAI) in 1991 as part of Marriott's
exit from the restaurant business.