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The Red Roof Brand is
now almost as meaningless as the Howard Johnson name. Like the
HJ moniker owned by Cendant, Red Roof is owned by another franchise
mill called Accor. The French entity, Accor, owns about nine
brand names, with the most familiar to Americans being Motel
6 and Red Roof Inn. I say the brands are almost meaningless because
when one motel property is able to convert to another by slapping
up a new sign, patrons lose the ability to differentiate one
brand from another. Moreover the result is that each property
becomes unique, and cannot accurately predict to the patron what
another will be like! |
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