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Photo
ca. 2004: Dan Donahue |
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In
the early 2000s hoping to increase volume, Bickford's management
converted at least four sites into their short-lived Tavern concept.
Two of the taverns, Kingston,
Mass. and the Mystic Tavern were former Howard Johnson's.
Although renamed, the locations were really just thinly disguised
Bickford's with more pricier menus. Giving up on the Tavern concept
by the middle of the decade, the company decided to rename all
of its outlets from Bickford's Family Restaurants to Bickford's
Grilles. By closing scores of locations, offering alcohol, and
abandoning the family moniker, the company hoped to attract a
new crowd and keep itself viable for at least a few more years. |
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Above:
Bickford's having an identity crisis with a temporary name banner
above the door.
Below
& Lower: Still using "Mystic Tavern"
on its menu, the former HoJo's wore the Bickford Grille name
in 2005.
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Photos
October 29, 2005: Kummerlowe Archive |
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Above:
The Mystic Howard Johnson's had an exceptional site immediately
along the Connecticut Turnpike (I-95), and northbound travelers
would not have missed its gleaming Orange Roofs as they exited
the super highway. |
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Photo
ca. 2006: Bob Venditti |
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Above:
Closed and out-of-business sometime in 2005 or '06.
Below:
By the spring of 2007, the former Howard Johnson's Restaurant
was being prepped for demolition even as a friendly desk clerk
in the Motor Lodge insisted that the building was going to be
reused. |
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Photos
April 5, 2007: Kummerlowe Archive |
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Photos
May 2007: Phil Edwards |
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Photo
April 2008: Dan Donahue |
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Above:
Not a stick left standing, the former Howard Johnson's converted
to Bickford's had been leveled by the spring of 2008. |
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respective owners. Please contact this site's owner
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