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Photographs January 2001
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Photos August 2002: Courtesy of Bob Venditti

In its Last Days . . .
Still open as recently as 2002, the Hollywood Beach Restaurant was in the end, directly owned by the now defunct Franchise Associates Inc. (FAI).

After the sale of Howard Johnson's to the Marriott Corporation in 1985 and Marriott's subsequent in-and-out deal with Prime Motor Inns, Prime ended up owning the HoJo name and sublicensed its use to FAI for continuation of the Restaurants. Meanwhile Marriott retained ownership of three to four hundred formerly Howard Johnson Corporately owned Restaurants -- including Hollywood Beach. Quickly Marriott closed, sold and rebranded nearly all of the locations, but a few like Hollywood Beach were still money-makers with the HJ name and were kept open and directly owned by the Marriott Corporation!
 
 
 
 
 
 
Photographs January 2001
 
In the early 1990s, Marriott's plans changed and it decided to exit the family restaurant business -- abandoned its roots and even gave up its ownership of the storied Big Boy brand. By the summer of 1991 it had transferred ownership of its last seventeen still branded HoJo's to FAI -- including Hollywood Beach. During Marriott's stewardship, the location had prospered and had received a modest makeover with the reintroduction of its Dairy Bar and a new backdrop that featured a small Simple Simon and the Pieman.
 
 
 
 
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