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Below:
The Great Sign--Warm, familiar, and inviting
Right: an ungreat sign--Cold,
unknown, and austere |
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| Postcard
ca. 1960s: Kummerlowe Archive |
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| March
22, 2009: Kummerlowe Archive |
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An
Icon Destroyed: Attempting to erase
Holiday Inn's 50+ year heritage and ready identity,
Intercontinental muddles the brand with its new
logo. One can only wonder... |
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| Baton
Rouge, LA --
4848 Constitution Ave. @ I-10 |
- Fresh
and new, but pretentiously pseudo-euro in style
- Opened
in December 2008 with 140 rooms
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March 1, 2009: Marcus Nauman |
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| Taken
with considerable difficulty Mr. Nauman's shots show the new-style
HI as it appears to speeding motorists travelling along I-10--both
east and west! |
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February 21, 2009: Kummerlowe Archive |
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| Baton
Rouge, LA
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Off Seigen Ln. near I-10 |
- Opened
in 2009
- Interior
corridor box--institutional looking with embellishment
- Employed
new PALE-PLAIN lifeless logo
- Exceptionally
bad location far off the beaten path
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