Below: The Great Sign--Warm, familiar, and inviting

Right: an ungreat sign--Cold, unknown, and austere

Postcard ca. 1960s: Kummerlowe Archive
March 22, 2009: Kummerlowe Archive

An Icon Destroyed: Attempting to erase Holiday Inn's 50+ year heritage and ready identity, Intercontinental muddles the brand with its new logo. One can only wonder...



Baton Rouge, LA -- 4848 Constitution Ave. @ I-10

  • Fresh and new, but pretentiously pseudo-euro in style
  • Opened in December 2008 with 140 rooms
March 1, 2009: Marcus Nauman

Taken with considerable difficulty Mr. Nauman's shots show the new-style HI as it appears to speeding motorists travelling along I-10--both east and west!

February 21, 2009: Kummerlowe Archive

Baton Rouge, LA - Off Seigen Ln. near I-10
  • Opened in 2009
  • Interior corridor box--institutional looking with embellishment
  • Employed new PALE-PLAIN lifeless logo
  • Exceptionally bad location far off the beaten path