Photos ca. 1960s: Kummerlowe Archive (mouse over for 1995 satellite view)


Above: Believed to be the Roanoke, Virginia Holiday Inn on the corner of Orange Ave. and Williamson Road. aerial view
A Maturing Field: Having reached a period of developmental adolescence during the golden age of American post World War II prosperity, the motel industry faced a period of rapid expansion marked by an innovative and orderly standardization requiring employees to be versed in new systemized methods. However there was reportedly a very finite pool of experienced moteliers and by some estimates during the early 1960s as many as 90,000 new "motel-men" would be needed to fill the ranks in order to serve the motoring public by the end of that decade! Thus a number of enterprising entrepreneurs concocted hospitality training programs oriented to the motel industry appealing to primarily young men seeking bright prosperous futures.
The American Motel School Incorporated was one of several organizations created to offer training programs for prospective motel workers. The images seen on this page and the next were from an album of propaganda designed to attract students and to generally garner support for the school.
Above: Perhaps not at all plausible, a Holiday Inn employee is depicted greeting arriving guests.
Below: A compact naugahyde-esque lobby.
"This program of instruction is a natural outgrowth stemming from the motel industry itself. It was conceived and compiled to fill existing needs for trained personnel. Its contributors are for the most part motel managers and motel executives whose broad exposure to and experience with the traveling public is considerable. From these successful management executives have come the ideas, methods, and techniques in all phases of motel management considered herein--American Motel School, Inc."

Above & Below: Unknown Holiday Inns in contrasting styles--first a three story property designed for a near downtown setting and the second, a more modern high-rise for compact downtown locations.

American Motor Inns (AMI), once the largest Holiday Inn franchisee with properties located primarily in the eastern United States and headquartered in Roanoke, Virginia, was enlisted by the American Motel School to provide much of the information for its curriculum.

Higher: Unknown HI locations with happy AMI employees--even St. Bernards were welcomed where ordinances permitted.
Above: An important part of a successful operation was having a competent switchboard operator--one ringydingy...two ringydingy!
Left: Each HI was required to have a Holidex terminal in operation 24 hours a day. Holidex was the name of HI's trend setting and innovative centralized reservations system which utilized Teletype terminals to connect its network.
Below: A smartly dressed employee keeps track of guest tickets at the front desk.