To
the right is an image of Michael Hostage, President and
CEO of the Howard Johnson Company for its last five years,
toasting with ice cream to a new beginning with the president
of a newly hired advertising agency in front of Boston - Southeast.
A little less than two years later the Howard Johnson Company
would cease to exist -- some new beginning...
G.
Michael Hostage was Howard B. Johnson's replacement. He
was the third and last man to head the Howard Johnson Company
(contrary to an entry in Wikipedia,
he was never CEO of Marriott nor could he have owned
the Howard Johnson Company since it was publicly held prior
to its sale to Imperial Group in 1979). During 1985 it had
become clear that HoJo's was a sinking ship with no more backing
from its British parent, and Hostage desperately attempted
to put together a buy-out plan of his own to save the American
Icon. Unfortunately he failed to attract backers and the Company
was sold by Imperial to Marriott which then sold the brand
to Prime Motor Inns. Should anyone in Wiki-land need details,
references, facts, documents, etc., I will be happy to be
of assistance since I do not base what I write on merely personal
opinion!!! |