In 1960 the Simple Simon
location identity plaque, as it was called, was a brand new innovation
adopted by the company! It was added to nearly all HoJo's, and
in the 1960s many locations received makeovers which included
exterior concrete screen walls as well as interior metal screens,
and several "colonials" received a trellis on either
side of the entryway like the one seen at Concord in the above
traveling, like to know your town identity...just another service
that we can offer in the "Landmark for Hungry Americans."
This restaurant was renovated
in 1960--23 years after it opened, and the extensive renovations,
including new booth and table arrangements featuring the innovative
cantilever booth tables to facilitate time savings in the work
of floor maintenance, were carried out without closing the location.
In fact during the remodeling while all employees worked with
outstanding efficiency under difficult conditions the restaurant
enjoyed an 8% increase in sales!
of Larry Cultrera Oct, 1990
By the time of
Larry's 1990 visit the Restaurant had seen additional renovations.
While many of the changes from 1960 remained, the location was
given over to an "Earth-tone" paint scheme some time
in the 1970s.