The
HJ restauranette was a new concept coffee
shop that opened in December of 1974 at the revamped Middleboro
location. It offered a "limited" menu, and was designed
for highway locations. The decor was described as "all
vinyl." Diners ate on china with flatware and were served
by Johnson Girls, but there were no placemats!
The
architectural department noted that it had a "today"
mood with its informal atmosphere, and U-shaped counter and
booth arrangement.
"
Our Tivoli interior is used here --
booths, tables and Tiffany lamps in orange and raspberry sherbet
are set against white walls accented by carved, hand-painted
Scandinavian plaques."
The
Howard Johnson Company had planned to expand the concept with
six additional units in the California market, but the idea
apparently never generated enough volume and was cancelled.
Note the replacement Grand Rapids Restaurant featured a similar
interior layout. |