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Howard Johnson's Motor Lodge and Restaurant in Westfield, Mass

 

Postcard circa 1960s

 Westfield, Massachusetts
2 southampton Rd

 

Built in the heady expansion days of 1966, the Westfield complex opened in April of that year.
 
 
 

From Restaurants & Institutions December 28, 1983 page 86
 

Failure by Howard Johnson's management to properly address the company's problems led to desperate measures by 1983. A new division was created called The Creative Concepts Group. Led by Doris Etelson, the twelve-member team consisted of specialists in operations, design, menu planning, graphic arts, and architecture. Westfield was converted in June of 1983. They boasted that it took only three weeks to change over the Restaurant. Inspired by the Children's Marching Song--Nick, Nack, Paddy Wack, the whole idea proved ridiculous and a waste of Howard Johnson's precious capital.  
 
 

From Landmark August/September, 1983 page 11
 

The Howard Johnson's Corporation was still important enough in 1983 to draw a small group of local dignitaries. Westfield's mayor, George Gover, led the ribbon cutting ceremony for Paddywacks.
 
 

 

Brochure circa 2000
 

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