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Newspaper
Advertisement St. Paul Sunday Pioneer Press: September 12, 1965
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St.
Paul, Minnesota --
6003/3000 Hudson Rd |
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Truly
the dawn of a new era in hospitality had arrived with the opening
in 1965 of the St. Paul, Minnesota Howard Johnson's complex. Newer
and even more modern than the ground breaking Minneapolis
location that had opened a couple of years earlier, St. Paul received
the highest accolades for its "ultra-modern" facilities
and services.
An
eight page advertising supplement ran in the local newspaper to
announce the property's opening. Most of the ad was printed in FULL
color which was seldom seen in newspapers forty plus years ago!
Even today printing such an expansive advertisement would be cost
prohibitive--St. Paul was a BIG DEAL when it opened!! |
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Sited
adjacent and physically connected to a 3M training facility,
St. Paul quickly outgrew its original 'L' plan, and another
wing was added with 60 more rooms behind the meeting room
section of the Lodge.
Note
that the location featured an integrated Texaco Station. In
1966 Howard Johnson's and Texaco formally entered into an
agreement where stations were built by Howard Johnson's and
operated by Texaco at most of the new Lodges. Moreover patrons
had the convenience of using their Texaco credit cards at
Howard Johnson's--at the time it was innovative! By the mid
1970s St. Paul's Texaco had been converted into a Sinclair
branded service station. |
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Modern
at the time, Howard Johnson's touted its Rapid Reservation Service
which was a precursor to modern hotel reservation services. |
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St.
Paul's sit down registration desk, while perhaps comfortable
for patrons, was not adopted by Howard Johnson's, for the traditional
walk-up counter was far more efficient.
Note the ultra-modern white chairs!
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