The
following commentary is provided by Nate Coggeshall-Beyea who has
extensively studied and documented the history and development of
Howard Johnson's in New Hampshire:
The
Hooksett store was opened in about 1938, located at the intersection
of Route 3 (Daniel Webster Highway) and Route 28 just north of Manchester.
As a major intersection along New Hampshire’s central artery,
this crossroads connected central New Hampshire with southeastern
New Hampshire and northeastern Massachusetts. In the mid-1930s,
this area was developing quickly as motorists from southern New
England traveled north to vacation in the Lakes Region and White
Mountains. This intersection was a natural stopping point for motorists,
giving them a chance to stretch, shop, and enjoy a bite to eat along
the way. The end result was a high-traffic restaurant location for
HJ. Situated in front of the then-operating Hooksett Tow ski area,
the Hooksett store was clearly a busy spot year-round.
Hooksett
was built as a Hooksett type Neocolonial Two, a single dining room
structure without a second dining room wing. Unlike many other neocolonial
locations in its class, a second dining room wing was never added
to Hooksett after construction, and it thus remained a single dining
room structure for its entire life. It had a Portsmouth type cupola,
three Hooksett type dormers, and most likely featured a rounded-closed
entrance way along with a Portsmouth
type sign. The building also featured standard HJ siding, shutters,
and front-facing windows. A successful franchise for HJ, this store
remained a viable entity, even after the arrival of a modern restaurant
and motor lodge combination unit several miles south on Route 3
in Manchester
proper. It escaped displacement. |