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 Postcard circa 1950s

Fort Myers, Florida
2431 Cleveland Ave

 

When opened, it was called the Motel Driftwood and featured "40 new units, private swimming pool, steam heat, and air conditioning." By 1957 the motel had changed its name to the Driftwood Motor Lodge, and its design was strikingly similar to the early purpose-built Howard Johnson's Motor Lodges.
 
 
 
 

The adjacent Restaurant likely replaced an earlier unit that was at 609 Cleveland Ave. That address apparently no longer exists as Cleveland (U.S. 41) was rerouted and elevated near downtown Fort Myers. 
 
 

 

 Postcard circa 1950s
 

 

 Postcard postmarked May 21, 1957
 

Officially the first standardized Howard Johnson's Motor Lodge prototype was the Little Rock, Arkansas location. However this older Fort Myers motel should be recognized as the model where Rufus Nims first employed his ideas that served to revolutionize property layout and guest room design.

In 1960 or early 1961 the location was converted into a Howard Johnson's Motor Lodge/Restaurant complex.  Note the HoJo's cupola that was added to the lobby in the view below.
 
 

 

 Postcard circa 1961
 
 

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