The
following commentary is provided by Nate Coggeshall-Beyea who
has extensively studied and documented the history and development
of Howard Johnson's in New Hampshire:
Located at 667
Main Street (Route 12), the Keene store was the western-most HJ
in New Hampshire. It was opened in the early 1940s, during HJ’s
last period of expansion prior to World War II. Designed specifically
as a downtown restaurant, the Keene store appealed to both local
and regional interests. As the largest town in the southwestern
quadrant of the state, Keene was at the epicenter of the tri-state
area, joining together New Hampshire, Massachusetts, and Vermont.
With excellent traffic flow back and forth among the three states,
Keene was for all intents and purposes the region’s most significant
connection with urban life. With motorists converging on Keene from
points south, west, and east, the opportunities for downtown and
roadside businesses here were endless. It was a natural environment
for HJ to establish one of its franchises, with a guarantee of patronage
from passing motorist, visitors, and local townspeople.
The first known
listing for the Keene store was 1941, and it appears to have been
a very viable enterprise through the mid-1960s. Like Boscawen,
Keene’s last known listing came in 1967. Perhaps competition
from the nearby Brattleboro,
VT store embattled this downtown restaurant, driving it to shutter
its doors. Or maybe the more modern Nims Two style restaurant
and motor lodge combination units in Springfield,
VT and Greenfield,
MA drew vital business away from Keene. Whatever the reason, Keene
closed at the very height of HJ’s reign on roadside America.
Even still, Keene boasted a successful operation for just over
25 years, leaving its mark on the tri-state region and economy.
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