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Advertising supplement circa 1965: Design Ideas '65, Koppers Inc
 
Architectural Portend
With its roof canted forward and outward beckoning patrons inside, the Restaurant's exterior was a futuristic vision of things predicted to come. Its ultra-modern design represented the embodiment of man's notion of progress and mid 1960s optimism about the future!
 
 

 
 
Photographs August 2002
 
 

By creating an a-frame plan, the Howard Johnson Company sought to unify the Restaurant visually with the Motor Lodge and its Gate Lodge creating an integrated perspective from the highway. Bold and innovative, the design was first employed at the Atlanta-South complex. Miami's 1100 Biscayne replacement Restaurant was Market Center's sister, for it also also utilized the new design and copied its floor plan. From the layout, HoJo's architects devised a larger Restaurant code named "concept '65," and also the smaller "t-style" facilities that replaced the Nims-ranch inspired design. Those smaller Restaurants sprang up at highway interchanges across the land, while only three concept '65s were ever built.

 
 
Photograph March 16, 2006
 
 

 
 
Photographs August 2002
 

The restaurant's hip roof is formed with 8" x 24" laminated beams and the ceiling is also 4" x 6" Douglas fir roof decking.

Jerry P. Simmons of Miami, Florida was the restaurant's architect.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
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