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 Postcard ca. 1958

 Daytona-South, Florida
800 & 810 S Ridgewood Ave

 

Daytona-South was the fifth or sixth Motor Lodge & Restaurant complex to open in the Sunshine State. It began serving guests in about 1958. Since it was one of the earlier Motor Lodges, it was also a Superior Motel. Superior was a referral chain, and Howard Johnson's hoped that being a member would help boost its patronage levels.
 
 
 

 Postcard ca. 1958
 

 

 Postcard ca. 1958
 

Quickly outgrowing its original "53 Completely Carpeted, Centrally Air-Conditioned and Heated Rooms all with TV and Phones," by the beginning of the 1960s a two-story wing was constructed that brought the total guest rooms to 85. You might notice that the first postcard on this page shows another building was offset behind the complex--it was apparently never built.
 
 

 

 Postcard postmarked November 8, 1962
 
 

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