Nashua was one of only four "Concept '65" units to have been developed. It must have been exciting for franchisee Bruce Spaulding and his family to have been allowed to build and operate the ultra-modern restaurant prototype--testing out all the latest goodies! Corporate propaganda purported that Concept '65s offered significant improvements in design over the earlier Nims-type locations. The idea was to use the large Restaurants with their efficient flow of patrons and employees at high volume locations. The exterior was imposing but stately and pleasing. Moreover its prominent A-frame design tied in well to the A-frame Gate Lodge of the Motor lodge helping to further solidify HoJo's image.

The roots of Concept '65 can be found at both the Dallas-Marketplace and Atlanta-South Restaurants. And significantly the smaller and more common "T-types" and the Western variant were derivatives of Concept '65. Please see Plattsburgh, Glens Falls, and Miami-Biscayne for more about Concept '65.