Quiet, restful, Enjoyable . . . The Golden Crown, towering emblem of the new Horne's Motor lodge, is a glowing symbol of roadside living at its pleasure-filled best. Accommodations are economical with surprisingly low rates for families and groups. Call ahead free for reservations at the next Horne's Motor Lodge

Horne's Locations:
Mobile, AL Florida Beverly, KS Maryland
Forest City, AR Georgia Grainfield, KS North Carolina
Quartzite, AZ Bridgeport, IN Lindsborg, KS Sidney, OH
Barstow, CA Franklin, IN Paxico, KS Ontario
Traver, CA Kentland, IN Walker, KS South Carolina
Yermo, CA Chenoa, IL London, KY Tennessee
Durmont, CO Litchfield, IL Denham Springs, LA Texas
Connecticut McLean, IL Michigan Virginia
Delaware Urbana, IL Bay St. Louis, MS Wisconsin
Please note that locations listed above are from Horne's directories and other sources.

Brochure circa 1960s: Kummerlowe Archive
One-Stop Service Rely on Horne's...when you travel...don't take a chance...look for the yellow roof...where you can freshen up...enjoy fine food...or browse through our famous candy and gift shoppes...while the car is being gassed up to save you time. Seasoned travelers rely on Horne's...and they are never disappointed.

The Horne's chain was founded by Bob Horne in 1948. He was a member of the family that owned Horne's Beautyrest Cabins--a modest motel court south of Jacksonville in Bayard, Florida. According to www.stuckonstuckeys.com Mr. Horne had been an employee of Stuckey's and began his own business after WWII following a disagreement with the Stuckey family. Other sources have indicated that Horne had been making candy for Stuckey's and lost the business when Stuckey's opened its own production facilities prompting Horne to strike out on his own. In any event, the yellow roofed chain bore a striking resemblance to the original Stuckey's formula.

Early on, Horne's expansion was gradual and limited to the Southeast--mostly along the then main U.S. highways. Like Stuckey's, focus was placed on providing a wide range of services to travelers. Gas, food, and gifts were available all in one place, and motorists were assured of quality service reinforced by standard architecture and signage punctuated by the steeply pitched eye-catching yellow roofs!


Circus Grille The kids will love our famous Circus Grille ...Seating for 50 to 100 at counter or booths. You will enjoy the tasty food, fountain treats, and fast friendly service. There's something special about eating in Horne's famous Circus Grille...whether it's a quick snack...a fountain delight...or a full dinner...a treat-filled interlude awaits you and the whole family under the bright and gay canopy.

As Horne's evolved it became less like Stuckey's and perhaps borrowed ideas from successful operations like Howard Johnson's. Restaurants offered both counter and dining room service, and like HoJo's Horne's made a strong appeal to children emphasized by its imaginative Circus Grille, complete with balloon light fixtures and clown decorations.

Contrasting the fanciful Circus Grille, Crown Rooms which were a fixture in later Horne's, offered a more sophisticated dining experience.

The Beautiful Crown Room You'll enjoy a memorable mealtime experience in the regal atmosphere of the "Crown Room." Superb cuisine features a wide choice of fine foods along with your very special menu favorites, all temptingly prepared by expert chefs.
Directory circa 1970: Courtesy of Larry Passaro
Above: By the 1970s emphasis continued to be focused on families even as Horne's had become more subdued (like the mansard unit in Weathersfield). Note the repeated use of Horne's iconography in the wallpaper and menus!
Placemat dated 1970: Courtesy of Larry Passaro
Brochure circa 1960s: Kummerlowe Archive

Gift Shoppe You could spend hours in our gift shoppe...there are so many things to see...jewelry, house gifts...toys, exciting novelties, gourmet taste delights, and of course, our delicious candies. This favorite shopper's paradise is loaded with Horne's fine candies, gourmet taste thrills, jewelry, house gifts and exciting novelties to delight everyone's fancy. just browse around, you'll see.

While Horne's highway stops attempted to re-image themselves during the later 1960s and early 1970s, the integrated Gift Shoppes, a throw-back to earlier times, continued to play an important role in generating profits appealing to the public's desire for trinkets and souvenirs!

Wherever You Travel . . . Look for the YELLOW ROOF you'll always receive a cordial welcome at horne's whether it's just a brief pause in your journey or an overnight stop. We believe you'll come back again and again.
Advertisement circa 1960s: Courtesy of Larry Passaro

Brochure circa 1960s: Kummerlowe Archive
During the booming 1960s, Horne's was sold to the Greyhound Corporation which fostered franchising of the Horne's Motor Lodge concept in addition to the more traditional Horne's restaurant-highway stops. Adding lodging to the dimension, Horne's truly became a "One-Stop Traveler's Service!" With each of the franchised facilities offering a standardized experience, the extremely modern for the era motels were easily spotted with their eye-catching yellow roofed lobbies and adjacent restaurants.

The chain grew alongside America's new Interstate system because it evolved into a safe family friendly alternative to the unknown qualities at local mom & pop type establishments. With more than 19 Motor Lodges stretching from Florida to Connecticut, Horne's established itself through an architectural image of bright yellow steeply pitched roofs and with its standardized reliable service. If its restaurants reminded diners and souvenir seekers of Stuckey's, then its Motor Lodge accommodations surely evoked thoughts of the "no surprises" found at Holiday Inns. No doubt, Horne's management carefully studied other roadside chains and incorporated their successful elements into Horne's.

Right: Note the use of a "golden crown" in Horne's iconography. A richly symbolic insignia, the crown invoked Horne's crowning achievement in creating superior hospitality. Many chains and independents alike used some form of a crown in their signage--most notably Best Western which contiues to use the symbol.

Horne's Milestones:
•1948 Candy maker Bob Horne founds Horne's
•1950s Expansion of Horne's along U.S. routes in the Southeast--focus on gift, gas and food sales emulating Stuckey's
•1960s Greyhound buys Horne's--new concepts including franchised motor lodges and new more sophisticated restaurants
•1965 60 restaurants and 6 motor lodges serve 15 states and Ontario--sales exceed $12.4 million
•1967 70 locations with 13 motor lodges-- 1,166 employees--western expansion with conversion of Stuckey's units-- Hornette fast food concept introduced in Atlanta
•1968 Greyhound "disposes of the marginal Horne's chain"
•1970 79 restaurants with 19 motor lodges--Horne's based in Topeka, Kansas--new projects proposed like Horne's Addition a residential development in Topeka
•1980 16 restaurants--most motor lodges have other brands--Horne's International is a subsidiary of ServAmerica
•1982 Last company owned restaurant is Kenly, NC
•2007 Port Royal, Ocala, and Florence last to use the Horne's name

Above & Below: Horne's tastefully decorated guest rooms meet the highest standards of comfort, convenience and cleanliness. And you'll find all the extra comforts that you expect in a fine lodge...including swimming pool, lounge, meeting and banquet rooms, and dining and grill rooms. And Horne's means fine foods,,,whether you're enjoying a full course dinner in Horne's formal dining room, or a delightful snack in Horne's sparkling bright Grill Room.

Most of the lodges offered about 100 rooms and room size, amenities and layout were based on plans remarkably similar to classic Holiday Inns. However few Howard Johnson's traits were emulated since the Orange Roofed chain employed larger facilities, more amenities, and were considerably more costly to construct. Nonetheless Horne's motor lodges helped to usher in a new and better age of standardized lodging facilities. Travelers quickly discovered that they could be assured of similar if not identical quality and service from Horne's to Horne's!

Hallmarks of the American Way of Life, prosperity and mobility went hand and hand to foster the golden age of roadside hospitality that lasted into the 1970s. As Interstates supplanted old routes, new types of businesses serving travelers were created, and existing ones evolved or perished. Clustered at the fresh new interchanges, they vied for the eye of the motorist and his passengers as they sped along at 70 mph.

Although the open road represented adventure, most people sought out familiar places of business that were easily recognizable and offered standard service and quality -- thus the rise and success of chain operations like Horne's.

The Growing Name in Highway Hospitality The bright yellow roof of a Horne's motor Lodge is a friendly beacon to both the business and family traveler--your assurance of a pleasant stay. Whether it's for a day, a week, or and entire vacation!
Directory circa 1970: Courtesy of Larry Passaro

References and Sources:
Coryell, Hiedi. “Owners Clean Up Inn.” The Augusta Chronicle, 1999, May 4, Busniness.
Florence Morning News (advertisements); 6-9-64, 6-21-65, 3-9-67, 6-11-67, 3-3-73, 7-14-73 1-1-17-73, 12-22-73, 8-23-77.
Greyhound Corporation 1964 Annual Report; p. 19 (provided by Larry Passaro).
Greyhound Corporation 1965 Annual Report; p. 7 (provided by Larry Passaro).
Greyhound Corporation 1966 Annual Report; p. 25 (provided by Larry Passaro).
Greyhound Corporation 1967 Annual Report; p. 14 (provided by Larry Passaro).
Greyhound Corporation 1968 Annual Report; p. 3 (provided by Larry Passaro).
Horne's directories and advertising brochures circa 1960s.
Horne's location/directories circa 1969 & 1980. (provided by Larry Passaro).
Jackle, John A, Keith A. Sculle, and Jefferson S Rogers. The Motel in America. Baltimore, MD: The Johns Hopkins University Press, 1996.
Jackle, John A, Keith A. Sculle. Fast Food. Baltimore, MD: The Johns Hopkins University Press, 1999.
Jrcdrummer. “Horne's.” www.stuckonstuckeys.com - Competitors and Spinoffs. Accessed Nov. 11, 2005. http://members.aol.com/sum41angel02/competitors/hornes/hornes.htm.
Lawrence, Michigan Waffle House of America website. Accessed Nov. 11, 2007. http://www.wafflehouseofamerica.com.
Lisicky, Michael. Correspondence concerning Horne's in Santee, SC along I-95, Dec 18, 2007.
Oltmanns, Tina. "Kenly, NC is last company unit." Letter to Larry Passaro from Horne's International Inc., a subsidiary of ServAmerica, Inc., Jan. 4, 1982.
Port Royal, VA Horne's Restaurant website. Accessed Novemeber 11, 2007. http://www.hornes.com.
Rose, Trent. Correspondence concerning Horne's in Kansas and converted Stuckey's, Dec 13, 2004 & Jan 21, 2005.
Thomas, Carmela. "Fire Strikes Again at Lodge." The Augusta Chronicle, 1997, April 30, Metro.

Photo & Image Credits:
Christian, Christen Wilmington
Delius, Robby Asheville Big Fork Charlotte Florence Roanoke Rapids Jesup Aberdeen Weldon
Donahue, Dan Charlotte Hartford Ocala Orlando
Edwards, Phil Augusta Charlotte Florence Fredericksburg Newark Port Royal
Greene, Stefani Wilmington
Passaro, Larry Augusta Charlotte Ellisville Fayetteville Florence Fredericksburg Gainesville Haines City Hartford Homosassa Jacksonville, FL Jacksonville, NC Lumberton Newark Ocala Orlando Santee Valdosta Wildwood Yeehaw Junction
Scott, Cynthia Ocala
Seltzer, Debra Jane Newcastle
Venditti, Bob Callahan Gainesville Jacksonville, FL Port Royal
Widen, Trevor Ocala
Postcard circa 1960s: Kummerlowe

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