|
LOOK
FOR THE YELLOW ROOF! |
|
Quiet,
restful, Enjoyable . . . The
Golden Crown, towering emblem of the new Horne's Motor lodge,
is a glowing symbol of roadside living at its pleasure-filled
best. Accommodations are economical with surprisingly low
rates for families and groups. Call ahead free for reservations
at the next Horne's Motor Lodge |
|
|
|
|
Mobile,
AL |
Florida |
Beverly,
KS |
Maryland |
Forest
City, AR |
Georgia |
Grainfield,
KS |
North
Carolina |
Quartzite,
AZ |
Bridgeport,
IN |
Lindsborg,
KS |
Sidney,
OH |
Barstow,
CA |
Franklin,
IN |
Paxico,
KS |
Ontario |
Traver,
CA |
Kentland,
IN |
Walker,
KS |
South
Carolina |
Yermo,
CA |
Chenoa,
IL |
London,
KY |
Tennessee |
Durmont,
CO |
Litchfield,
IL |
Denham
Springs, LA |
Texas |
Connecticut |
McLean,
IL |
Michigan |
Virginia |
Delaware |
Urbana,
IL |
Bay
St. Louis, MS |
Wisconsin |
|
|
|
|
|
Please
note that locations listed above are from Horne's directories
and other sources. |
|
|
|
|
|
Brochure
circa 1960s: Kummerlowe Archive |
|
One-Stop
Service
Rely on Horne's...when you travel...don't take a chance...look
for the yellow roof...where you can freshen up...enjoy fine
food...or browse through our famous candy and gift shoppes...while
the car is being gassed up to save you time. Seasoned travelers
rely on Horne's...and they are never disappointed. |
|
The
Horne's chain was founded by Bob Horne in 1948. He was a
member of the family that owned Horne's Beautyrest Cabins--a
modest motel court south of Jacksonville in Bayard, Florida.
According to www.stuckonstuckeys.com Mr. Horne had been
an employee of Stuckey's and began his own business after
WWII following a disagreement with the Stuckey family. Other
sources have indicated that Horne had been making candy
for Stuckey's and lost the business when Stuckey's opened
its own production facilities prompting Horne to strike
out on his own. In any event, the yellow roofed chain bore
a striking resemblance to the original Stuckey's formula.
Early
on, Horne's expansion was gradual and limited to the Southeast--mostly
along the then main U.S. highways. Like Stuckey's, focus
was placed on providing a wide range of services to travelers.
Gas, food, and gifts were available all in one place, and
motorists were assured of quality service reinforced by
standard architecture and signage punctuated by the steeply
pitched eye-catching yellow roofs!
|
|
|
|
Circus
Grille The kids will love our famous
Circus Grille ...Seating for 50 to 100 at counter or booths.
You will enjoy the tasty food, fountain treats, and fast
friendly service. There's something special about eating
in Horne's famous Circus Grille...whether it's a quick snack...a
fountain delight...or a full dinner...a treat-filled interlude
awaits you and the whole family under the bright and gay
canopy.
|
|
As
Horne's evolved it became less like Stuckey's and perhaps
borrowed ideas from successful operations like Howard Johnson's.
Restaurants offered both counter and dining room service,
and like HoJo's Horne's made a strong appeal to children
emphasized by its imaginative Circus Grille, complete with
balloon light fixtures and clown decorations.
Contrasting
the fanciful Circus Grille, Crown Rooms which were a fixture
in later Horne's, offered a more sophisticated dining experience.
|
|
The
Beautiful Crown Room You'll enjoy a memorable
mealtime experience in the regal atmosphere of the "Crown
Room." Superb cuisine features a wide choice of fine
foods along with your very special menu favorites, all temptingly
prepared by expert chefs. |
|
|
|
|
|
Directory
circa 1970: Courtesy of Larry Passaro |
|
Above:
By the 1970s emphasis continued to be focused on families
even as Horne's had become more subdued (like the mansard
unit in Weathersfield).
Note the repeated use of Horne's iconography in the wallpaper
and menus! |
|
|
Placemat
dated 1970: Courtesy of Larry Passaro |
|
|
|
Brochure
circa 1960s: Kummerlowe Archive |
|
Gift
Shoppe You could spend hours in our
gift shoppe...there are so many things to see...jewelry,
house gifts...toys, exciting novelties, gourmet taste delights,
and of course, our delicious candies. This favorite shopper's
paradise is loaded with Horne's fine candies, gourmet taste
thrills, jewelry, house gifts and exciting novelties to
delight everyone's fancy. just browse around, you'll see.
|
|
While
Horne's highway stops attempted to re-image themselves during
the later 1960s and early 1970s, the integrated Gift Shoppes,
a throw-back to earlier times, continued to play an important
role in generating profits appealing to the public's desire
for trinkets and souvenirs!
|
|
Wherever
You Travel . . . Look
for the YELLOW ROOF you'll always receive a cordial welcome
at horne's whether it's just a brief pause in your journey
or an overnight stop. We believe you'll come back again
and again. |
|
|
Advertisement
circa 1960s: Courtesy of Larry Passaro |
|
|
|
|
|
|
Brochure
circa 1960s: Kummerlowe Archive |
|
|
During
the booming 1960s, Horne's was sold to the Greyhound Corporation
which fostered franchising of the Horne's Motor Lodge concept
in addition to the more traditional Horne's restaurant-highway
stops. Adding lodging to the dimension, Horne's truly became
a "One-Stop Traveler's Service!" With each of the
franchised facilities offering a standardized experience,
the extremely modern for the era motels were easily spotted
with their eye-catching yellow roofed lobbies and adjacent
restaurants. |
The
chain grew alongside America's new Interstate system
because it evolved into a safe family friendly alternative
to the unknown qualities at local mom & pop type
establishments. With more than 19 Motor Lodges stretching
from Florida to Connecticut, Horne's established itself
through an architectural image of bright yellow steeply
pitched roofs and with its standardized reliable service.
If its restaurants reminded diners and souvenir seekers
of Stuckey's, then its Motor Lodge accommodations
surely evoked thoughts of the "no surprises"
found at Holiday Inns. No doubt, Horne's management
carefully studied other roadside chains and incorporated
their successful elements into Horne's.
|
|
Right:
Note the use of a "golden crown" in Horne's
iconography. A richly symbolic insignia, the crown invoked
Horne's crowning achievement in creating superior hospitality.
Many chains and independents alike used some form of
a crown in their signage--most notably Best Western
which contiues to use the symbol. |
|
|
|
|
|
•1948 |
Candy
maker Bob Horne founds Horne's |
•1950s |
Expansion
of Horne's along U.S. routes in the Southeast--focus on gift,
gas and food sales emulating Stuckey's |
•1960s |
Greyhound
buys Horne's--new concepts including franchised motor lodges
and new more sophisticated restaurants |
•1965 |
60
restaurants and 6 motor lodges serve 15 states and Ontario--sales
exceed $12.4 million |
•1967 |
70
locations with 13 motor lodges-- 1,166 employees--western expansion
with conversion of Stuckey's units-- Hornette fast food concept
introduced in Atlanta |
•1968 |
Greyhound
"disposes of the marginal Horne's chain" |
•1970 |
79
restaurants with 19 motor lodges--Horne's based in Topeka, Kansas--new
projects proposed like Horne's Addition a residential development
in Topeka |
•1980 |
16
restaurants--most motor lodges have other brands--Horne's International
is a subsidiary of ServAmerica |
•1982 |
Last
company owned restaurant is Kenly, NC |
•2007 |
Port
Royal, Ocala,
and Florence
last to use the Horne's name |
|
|
|
Above
& Below:
Horne's tastefully decorated guest rooms meet the highest
standards of comfort, convenience and cleanliness. And you'll
find all the extra comforts that you expect in a fine lodge...including
swimming pool, lounge, meeting and banquet rooms, and dining
and grill rooms. And Horne's means fine foods,,,whether
you're enjoying a full course dinner in Horne's formal dining
room, or a delightful snack in Horne's sparkling bright
Grill Room. |
|
Most
of the lodges offered about 100 rooms and room size, amenities
and layout were based on plans remarkably similar to classic
Holiday Inns. However few Howard Johnson's traits were emulated
since the Orange Roofed chain employed larger facilities,
more amenities, and were considerably more costly to construct.
Nonetheless Horne's motor lodges helped to usher in a new
and better age of standardized lodging facilities. Travelers
quickly discovered that they could be assured of similar
if not identical quality and service from Horne's to Horne's!
Hallmarks
of the American Way of Life, prosperity and mobility went
hand and hand to foster the golden age of roadside hospitality
that lasted into the 1970s. As Interstates supplanted old
routes, new types of businesses serving travelers were created,
and existing ones evolved or perished. Clustered at the
fresh new interchanges, they vied for the eye of the motorist
and his passengers as they sped along at 70 mph.
Although
the open road represented adventure, most people sought
out familiar places of business that were easily recognizable
and offered standard service and quality -- thus the rise
and success of chain operations like Horne's.
|
|
The
Growing Name in Highway Hospitality
The bright yellow roof of a Horne's motor Lodge is a friendly
beacon to both the business and family traveler--your assurance
of a pleasant stay. Whether it's for a day, a week, or and
entire vacation! |
|
|
Directory
circa 1970: Courtesy of Larry Passaro |
|
|
|
|
References
and Sources: |
|
Coryell,
Hiedi. “Owners Clean Up Inn.” The Augusta Chronicle,
1999, May 4, Busniness. |
|
Florence
Morning News (advertisements); 6-9-64, 6-21-65, 3-9-67, 6-11-67,
3-3-73, 7-14-73 1-1-17-73, 12-22-73, 8-23-77. |
|
Greyhound
Corporation 1964 Annual Report; p. 19 (provided by Larry Passaro). |
|
Greyhound
Corporation 1965 Annual Report; p. 7 (provided by Larry Passaro). |
|
Greyhound
Corporation 1966 Annual Report; p. 25 (provided by Larry Passaro). |
|
Greyhound
Corporation 1967 Annual Report; p. 14 (provided by Larry Passaro). |
|
Greyhound
Corporation 1968 Annual Report; p. 3 (provided by Larry Passaro). |
|
Horne's
directories and advertising brochures circa 1960s. |
|
Horne's
location/directories circa 1969 & 1980. (provided by Larry Passaro). |
|
Jackle,
John A, Keith A. Sculle, and Jefferson S Rogers. The Motel in
America. Baltimore, MD: The Johns Hopkins University Press, 1996. |
|
Jackle,
John A, Keith A. Sculle. Fast Food. Baltimore, MD: The Johns
Hopkins University Press, 1999. |
|
Jrcdrummer.
“Horne's.” www.stuckonstuckeys.com - Competitors and Spinoffs.
Accessed Nov. 11, 2005. http://members.aol.com/sum41angel02/competitors/hornes/hornes.htm. |
|
Lawrence,
Michigan Waffle House of America website. Accessed Nov. 11, 2007.
http://www.wafflehouseofamerica.com. |
|
Lisicky,
Michael. Correspondence concerning Horne's in Santee, SC along I-95,
Dec 18, 2007. |
|
Oltmanns,
Tina. "Kenly, NC is last company unit." Letter to Larry
Passaro from Horne's International Inc., a subsidiary of ServAmerica,
Inc., Jan. 4, 1982. |
|
Port
Royal, VA Horne's Restaurant website. Accessed Novemeber 11, 2007.
http://www.hornes.com. |
|
Rose,
Trent. Correspondence concerning Horne's in Kansas and converted Stuckey's,
Dec 13, 2004 & Jan 21, 2005. |
|
Thomas,
Carmela. "Fire Strikes Again at Lodge." The Augusta
Chronicle, 1997, April 30, Metro. |
|
|
|
Photo
& Image Credits: |
|
Christian,
Christen |
Wilmington |
|
|
Delius,
Robby |
Asheville
Big
Fork Charlotte
Florence
Roanoke
Rapids Jesup
Aberdeen
Weldon |
|
|
Donahue,
Dan |
Charlotte
Hartford
Ocala
Orlando |
|
|
Edwards,
Phil |
Augusta
Charlotte
Florence
Fredericksburg
Newark
Port
Royal |
|
|
Greene,
Stefani |
Wilmington |
|
|
Passaro,
Larry |
Augusta
Charlotte
Ellisville
Fayetteville
Florence
Fredericksburg
Gainesville
Haines
City Hartford
Homosassa
Jacksonville,
FL Jacksonville,
NC Lumberton
Newark
Ocala
Orlando
Santee
Valdosta
Wildwood
Yeehaw
Junction |
|
|
Scott,
Cynthia |
Ocala |
|
|
Seltzer,
Debra Jane |
Newcastle |
|
|
Venditti,
Bob |
Callahan
Gainesville
Jacksonville,
FL Port
Royal |
|
|
Widen,
Trevor |
Ocala |
|
|
|
|
Postcard
circa 1960s: Kummerlowe |
|
|
|
The
purpose of this site is informational. It is neither commercial
nor representative of any brand, company, or business. Any
trade names, trademarks, etc. that are depicted remain the
property of their respective owners. Please contact this site's
owner
prior to reproducing any part of it. Works from contributors
(includes photographs, ephemera, etc.) lent to highwayhost.org
and any of its affiliated sites may not be reproduced without
their consent. |
|
|