Howard Johnson's Classic Locations in Florida

A pioneer in all aspects of hospitality, the Howard Johnson Company sought to create a niche brand with 3 Penny Inns. Howard B. Johnson said that the concept was designed "to broaden the scope of Howard Johnson's lodging facilities and meet the needs of budget minded travelers." The Wildwood unit opened in the first quarter of 1974 and was the first of only four that were put into service. Inauspicious world events (OPEC's oil embargo) and a lack of support from Howard Johnson's board and stockholders killed the remarkably forward thinking "Centsible Lodging" concept.

With a special appeal to families, Howard Johnson's created its Camp Ground concept. The facility in Florida was located just five miles from the entrance to Walt Disney World, and boasted a slew of amenities. Ambitiously planned, the Company intended to licence Camp Grounds throughout the United States, but they were late to enter the field and like with 3 Penny Inns failed to garner much support from the board of directors and the oil crisis effectively ended Howard Johnson's Camp Grounds.

Miami's first commissary was outgrown by the middle 1950s and a new one was constructed. The circa 1955 facility was designed by Rufus Nims and built by Robert M. Merritt, Inc. Described as "an outstanding example of the ultra-modern industrial plant," the facility was planned so that it could be expanded. The plant on Flagler St. was retained and produced ice cream, while the new facility handled all other food production and distribution in the region. Miami's commissary operations were ceased in 1984 when the Company consolidated most food preparation at its main commissary in Brockton, MA.

Created in 1966, the Automated Merchandising Division was an outgrowth of vending operations which had begun in 1954. The Company sold Howard Johnson's products as well as those from other companies in its vending machines mostly located in highway service plazas. In 1969 vending operations were expanded into Florida anticipating the opening of Disney World and its throngs of tourists. The new machines were primarily located at Howard Johnson's Restaurants and Motor Lodges, and only enjoyed moderate success.

Late in 1978 The Choice is Yours at Howard Johnson's was introduced. The units were all in converted HoJo's Restaurants which were redecorated with "a contemporary Mexican motif." The concept offered an innovative menu from which guests made selections based on portion size and price. Thus patrons tailored "their meals to their own desires." The Company aimed the concept at seniors, but was surprised that it had a wider appeal. However, the idea never met sales expectations and was ultimately cancelled.